Florida for Boomers is the largest independent resource for people retiring to Florida. Our newsletter, website, and content reach the exact buyers your community needs — before they ever talk to a sales team.
Why Builders Partner With Us
For nearly 20 years, Florida for Boomers has been the place people turn to when they start thinking seriously about retiring to Florida. We’re not a builder. We’re not a brokerage. We’re the independent, trusted voice that helps buyers figure out where they belong.
That trust is why our audience converts. When we feature a community, our readers pay attention because they know we don’t feature everyone.
Our Audience, By the Numbers
| Newsletter subscribers | 120,000+ |
| Monthly website visitors | 180,000+ |
| Annual unique visitors | 2.2 million+ |
| Emails sent per month | 5 million+ |
| Qualified buyer leads per month | 3,000+ |
| Readers age 45+ | 85% |
| Facebook followers | 69,000+ |
These aren’t casual browsers. Our subscribers have opted in because they’re actively researching where to retire in Florida. Many are 6–18 months from making a move and a home purchase.
Ways to Reach Our Audience
Community Feature & Lead Program
We create ongoing editorially-styled content about your community on FloridaForBoomers.com. When readers request more information, those leads go directly to your sales team. You only pay for qualified leads — no upfront fees, no wasted spend.
Dedicated Email Blasts
Get your community in front of 120,000+ subscribers with a dedicated email sent on your behalf. We handle the creative, you get the leads. Ideal for new community launches, model home grand openings, or limited-time incentives.
Are You a Real Estate Agent?
If you're an agent looking for buyer leads actively shopping Florida retirement, we run a separate program built just for you. Learn about Florida Retirement Leads →
Let’s Talk About Your Community
Tell us a bit about your community and we’ll follow up with options that fit. No obligation, no pressure.